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Maverick Digital

Member since: 2023

We empower the tourism industry through performance marketing, driving preference and increasing direct sales with our fresh, innovative tourism marketing strategies.

Maverick Digital is an award-winning tourism marketing agency which specialises in digital transformation and empowering tourism to drive positive change. Maverick has clients that are from a diverse range of stakeholders in the tourism industry. The team of Mavericks come from all walks of life and are united by an unwavering passion for the visitor economy and an obsession with performance marketing. As a company they are focused on lifting operators and destinations higher than a kea can soar, and their goal is to ensure that businesses digital journey is both successful and enjoyable.

The owner of Maverick Digital, Alex Dykman has always believed that tourism has the power to make a hugely positive impact on the people and environments – from visitors to indigenous cultures, host communities and tourism operators. She believes that Moana Mark empowers tourism operators to drive meaningful, purpose-driven impact through their business operations, turning ‘hui’ in to ‘do-ey’ and enabling the tourism ecosystem to conserve and support a thriving marine environment. It is for this reason that she wanted Maverick to become a Moana Mark partner to make their Mark in impact driven projects that make a real difference to our environment. Being a Digital Marketing company, Maverick wanted to assist in any way they could to supercharge the movement of impact projects in addition to empowering powerful storytelling to make a difference across the whole of Aotearoa.